Top Pop Ads Network
Pop ads are the one ad format you need to get behind if you want to generate serious money.
It’s not just a format that makes money faster than nearly any other ad type, but it’s also a format that’s very simple to utilize and gives a wonderful starting place for affiliate marketers who are new to the game.
With conversion rates as high as 9.3 percent for the top 10% performing popups compared to the industry average of 3.1 percent, they can significantly increase your ROI.
We’ll look at how pop advertising may help you promote your offers and establish high-converting, profitable campaigns.
But first, let’s define what pop-up advertising are.
Pop ads are a type of advertisement that you’ve most likely seen before.
They are divided into two groups:
- Popups appear when you click a link on a website and a new window appears on top of the page you were on.
- Pop-under: These are more deceptive, as they load beneath the page you’re on and are usually discovered when the window above it is closed. This is a popular format that many of the major networks employ.
They’re employed in a variety of offer kinds, but they’re most commonly used in pin submissions, sweepstakes, mobile apps, vouchers, gambling, finance, and leadgen offers.
This ad format first gained popularity on desktop, but it has recently taken off on mobile, where payments are often larger than in other formats.
One of the reasons it’s so popular among affiliate marketers is that it’s simple to set up a campaign and start seeing results right immediately.
Pop traffic is also less expensive than other formats, and the entry barrier is minimal.
Anyone can run these types of offers with just a few tools and the necessary skills.
List of the Top Pop Ads Network
1. Adcash
Cost Model(s) – CPA, CPC, CPM
GEOs – Lots of GEOs and targeting options but you may find yourself pushed for traffic from some GEOs
Adcash is an online advertising platform with 100+ RTB partners and 10+ billion ad requests a day. It’s is a popular favorite with mainstream affiliates specializing in desktop and mobile popunder traffic.
The pop ad network has a great amount of traffic with worldwide coverage, you’ll just need to find the sweet spot to get the best performance.
There’s a good range of optimization and tracking tools, including user interest targeting – which matches your ad to the people most likely to click.
The pop ad network features competitive pricing and unique performance goals to make sure that your campaign stays on track.
Tracking is by Global Postback URL (S2S) and there’s a bunch of available tokens you can use to identify top-performing ads.
Adcash has lots of GEOs and targeting options, but you may find yourself pushed for mobile traffic from some GEOs for which you may wanna use the connected SSPs.
Advertisers can use the platform’s CPA target to lower their bids and improve their ROI.
Pros
- Connects to most popular SSPs
- Powerful CPATarget
- Very responsive support
Cons
- ISP targeting can be difficult to get right
2. RichPops
Cost Model(s) – CPC, CPM
GEOs – Global reach with over 220 countries
RichPops offers premium pop traffic from $0.3 CPM and a global inventory of high converting publishers.
Advertisers can benefit from improved targeting and kick-ass automation that makes setting up and optimizing campaigns a breeze.
Bids are highly customizable using the platform’s microbid technology, while the advanced automated rules and the Target CPA and Smart CPC ad-tech makes for an exceptional ROI.
You can even sample traffic sources to evaluate performance and volume, making scaling your campaigns as easy as ABC.
There’s also pre-built whitelists to give you a head start in all verticals including Gambling, Betting, Software & Utilities, and Dating.
You can fund your account using various payment methods from just $100 which includes full support from the RichPops team.
Pros
- Excellent targeting
- Easy to scale
- Advanced bidding functionality
Cons
- Unable to block sources from reporting tab
Also Read: Best Pop Under Ads Network for Publishers in 2022
3. Adsterra
Cost Model(s) – CPM, CPA, CPL, CPO, CPI (PPI)
GEOs – 190 GEOs targeted, mobile & desktop, advanced targeting
Adsterra is a global advertising network with 1 billion ad impressions daily and 8 years of experience behind it.
They offer various ad formats, but the Popunders had always been the most prominent — providing the most significant amounts of traffic and profit.
All pop traffic has RTB (Real Time Bidding), and you can bid on impressions, thus lowering your costs while targeting only the users you are most likely to see your ads.
With worldwide coverage in over 248 GEOs targeting mobile & desktop users and a network of 18K+ direct publishers, you’ll find there’s plenty of high converting traffic for your offers.
Malware, along with redirects, unsolicited downloads, and alerts, is strictly prohibited at Adsterra.
Pros
- Easy to get started
- Performs well with Adsterra in-house CPA offers
- Excellent targeting options
Cons
- No demographic targeting
4. TrafficStars
Cost Model(s) – CPM, CPC, CPMV and DCPM
GEOs – Global inventory of high quality adult traffic
TrafficStars is a self-serve, adult ad network with a global inventory of high converting adult traffic. It focuses on exclusive members area traffic and has high-quality ad placements that are perfect for dating affiliates.
There’s a high-volume of traffic in Tier 1 Geos, but advertisers can also get good results in low-payout countries.
TrafficStars has a great audience targeting algorithm which allows you to create lookalike audiences to find top performing ad spots with the best potential.
You can also use the ad network’s Dynamic CPM cost model which will adjust your bids on-the-fly.
There’s decent tracking and reporting tools but regs can be tough for newbies.
Pros
- Perfect for dating affiliates
- Excellent audience targeting capabilities
Cons
- Traffic estimator can be inaccurate
5. PopAds
Cost Model(s) – CPM
GEOs – 40 countries including North America, Southern Asia, India, Western Europe and Australia
PopAds was established back in 2010 and continues to be a leader in pop traffic to this day.
The ad network exclusively focuses on pop ads and allows you to set your budget, target your visitors, control your rates while giving you full control over your traffic quality and speed of delivery.
You can create ads for both Adult and Mainstream offers and choose from a range of pop ad formats. These include Popunder, Popup, Tabunder, and Tabup.
There’s traffic in over 100 countries including many Tier 1 Geos such as North America, Western Europe, and Australia.
PopAds is bot-free, has category and keyword targeting options, and converts like crazy in popular verticals.
Pros
- Huge volume of traffic
- Can target traffic by quality rating
Cons
- No personal account manager
- Works best with desktop targeting
Also Read: Adspyglass: Double Your Income With Highest CPM Ads
6. PropellerAds
Cost Model(s) – CPM
GEOs – Over 150 Geos in tiers 1-4
PropellerAds was founded in 2011 and still has a reputation of being the king of pop.
The ad network has over 3 billion daily ad impressions in 195 Geos, and works with all popular verticals including finance, forex, e-commerce, mainstream dating, nutra, sweepstakes, betting, games, gambling, and crypto.
You’ll be pleasantly surprised at the amount of advanced targeting options you can use with your campaigns, and the low minimum deposit and cheap bids makes PropellerAds a great ad network for pros and newbies alike.
Pros
- Good source of quality traffic
- Performs well in most of the verticals
Cons
- Account manager only for Platinum advertisers
7. ExoClick
Cost Model(s) – CPM
GEOs – Plenty of quality Tier 1, Tier 2 and Tier 3 GEOs with accurate IP ranges
ExoClick is a huge ad network has a ton of features for creating highly profitable ad campaigns. These include RTB, cost control, behavioral targeting, and advanced traffic targeting.
You can buy pop inventory for both mobile and desktop traffic, and use the detailed reporting stats to optimize your campaigns.
Exoclick helps you reach a global audience and boasts more than 182 billion impressions per month – making it an ideal choice for high volume ad campaigns.
There’s a wealth of high-quality pubs, huge volume, and high-converting ad spots in all Geos.
Don’t forget to use the Smart CPM feature to maximize your profit potential!
Pros
- Huge volumes
- High converting ad spots
- Detailed reporting stats
Cons
- Not the ideal platform for beginners
8. TrafficJunky
Cost Model(s) – CPM
GEOs – Search for country or ISP to target your traffic GEO location
Expect a high volume of quality adult traffic at competitive rates and choose from high performing ad spots with TrafficJunky.
This self-serve platform converts like crazy in popular niches including adult dating, adult pay sites, gambling & entertainment, health & beauty, sexual wellness, and gaming.
There’s considerable volume in tier 1 Geos, with 150 million daily visits and 3 billion impressions per day.
They’re also one of the few pop ad networks that offer full account manager support, so they’re well worth a closer look.
Advertisers can get super cheap traffic, along with powerful TJ Analytics that can help to send your profits through the roof!
It’s also one of the few platforms that you can promote sweet weed products via marijuana campaigns in permitted Geos.
TrafficJunky’s powerful algorithm can also automate your bids, targeting, and budget, to give you more bang for your buck.
The in-built optimization tools and reporting stats work to help you make informed decisions and identify the top performing ad spots for your offers.
Pros
- Huge volume of high quality traffic
- Converts well in competitive niches
Cons
- Bids can be difficult to understand
Conclusion
As an affiliate marketer, you have access to a tremendous resource in the form of pop ad networks. They’re simple to use, can be a low-cost source of traffic, and will help you boost your conversion rates.
Just keep in mind that if you want to achieve the best results, you’ll need to organize your campaign thoroughly before diving in.
So, what’s next? To begin, sign up for an affiliate network, such as Mobidea, and then create an account with any of the pop ad networks listed above. Then it’s time to get certain offers approved so you can use them in your pop ad campaigns.
